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A financial institution is seeking to measure client satisfaction with the customer service experience across its branches as it seeks to boost customer satisfaction and brand loyalty.
A mystery shopping study is conducted to assess the quality-of-service delivery across all branches, identify underperforming branches and highlight strengths and risk areas.
Client needs to significantly improve all business KPIs especially for all frontline officers.
A biscuit manufacturing company has developed a new variant for wafers with the aim of catering to the needs of wafer lovers and delivering a superior product experience for their consumers.
Conduct a Central Location Test for a sample size agreed upon by Maverick team and client. Test is conducted for size, thickness, colour, and taste. Products tested include client's proposed wafer and other wafers from established competition to determine consumer preferences on taste and pricing.
Recommendation is based on overall respondent feedback along the lines of pricing, increasing or decreasing size, and improving taste.
A telecommunication device company seeks to understand how its brand is perceived on the market, the drivers of preference and how to leverage that for growth.
Quantitative and qualitative interviews using client-approved research instruments. Sample size is selected to cover specific locations that speak to the population and economic activities of the country in question to draw out relevant opinions from consumers.
The company should consider entering into other market segments in order to drive growth by appealing emotionally to its consumers thereby maximizing sales.