Ato Micah

Ato Micah

Managing Principal

Ato is the Managing Principal of Maverick Research.  With 19 years of work experience across Market and Social Research, Brand  Management and  General Management.

Previously, Ato led Nielsen’s Retail Measurement Practice in Ghana and Nigeria, covering over 100 FMCG categories in both markets.

He was also the Country Director for Ghana and Client Business Partner – Unilever, where he led significant growth of the Ghana business and the Unilever-Nielsen engagement across Sub Sahara Africa.

Ato joined Nielsen in 2012, having spent 12 years growing brands at Procter and Gamble (Cincinnati, OH) and Sun Products (Wilton, CT) and driving growth at Millward Brown (Fairfield, CT).

Ato holds an MBA from University of Wisconsin-Madison and a Bachelor’s of Arts in Economics from Oberlin College, Oberlin, OH.

Yao Amekor

Yao Amekor

Finance and Admin

Yao leads our Finance and Administration function at Maverick.  He is Finance and Strategy professional with significant international experience in cost analysis. While leading Procter and Gamble’s (P&G) finance team as Plant Accounting Manager, Yao Amekor owned all financial analysis particularly Cost & Feasibility, Lease vs Buy, and Supply Chain Efficiency Analysis, as well as all Net Present Value insights at P&G’s St Louis Plant, Missouri, USA.

At P&G, Yao Amekor also demonstrated expertise in world-class budget management processes and cost savings, long range depreciation analysis, and building/improving organizational capability.

He is adjunct lecturer at the University of Professional Studies Accra (UPSA).

Yao Amekor’s educational background includes a MBA in Finance & Strategy from Washington University in St Louis, USA and a MA in Economics and Finance from Southern Illinois University Edwardsville, USA. He also holds a Bachelors in Business Administration (Finance & Banking) from the University of Ghana, Legon.

Sadique Ahmed

Sadique Ahmed

Business Support Analyst

Sadique attended the University of Ghana, Legon where he earned a degree in Business Administration. He provides support to Maverick’s digital platforms and general operations. Prior to his current role, he was a Digital Marketing Coordinator at Groupe Nduom. He holds certificates in Digital Marketing and Google Analytics.


Oseni Bayonle Daniel (MBA)

Business Development Director - Nigeria

Bayo has over 10 years’ experience with proven results in efficiently utilizing data and market analysis, relationship management and  research skills to successfully achieve strategic sales, profit and  revenue goals and objectives.

He started his career with Nielsen in2010 as a Client Service Research Executive, where he single-handedly managed Multinational FMCG Clients like Diageo,  BAT,GSK,PZ Cussons, Arla Foods, SC Johnson, Colgate, Red Bull, Phillip  Morris International etc. He quickly grew through the ranks to become  a Client Service Manager in 2014 and took on Business development  responsibilities.  He was presented the Simply Excellent Gold Award for  driving sales which ensured that the company met its revenue target.

In 2017,Bayo moved on to Kantar TNS as the Head of Retail and Shopper Research where he also supported the West Africa Region, and then to Ipsos in early part of 2019, to lead the Retail and Consumer  Intelligence West Africa Practice. Bayo has a B.Sc in Economics from  the University of Lagos and an MBA from the Lagos Business School.