We measure what Africans buy, watch and listen to
Brands That Trust Us
Unlocking insights and driving growth through data-driven solutions

Tradely
Retail Audit


  • 26 Product Categories
  • 60 Consumer Segments
  • 6 Countries
  • 10,000 SKUs Monitored Daily

MediaPlus
Media Monitoring


  • Always-On Monitoring Platform
  • AI-Enabled Real-time Reporting
  • 21 Countries
  • 1000+ Radio & TV Stations Monitored Daily
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SoX
Consumer Insights


  • Focus Group Discussions
  • Opinion Surveys
  • Mystery Shopping Exercises
  • Employee Engagement Surveys
Evidence-based decision making is essential to business growth.

Our AI-enabled platform is redefining market research in Africa to provide unparalleled growth data to our partners.


We provide answers to your most pressing business questions

How is inflation shifting consumer spend in Africa?

Which brands and categories
drive growth in retail?

What are the industry trends for linkages between media share of voice and revenue?

Our Growing Footprint in Africa

Retail Audit &
Media Monitoring


Media
Monitoring


Retail
Audit

wrapkit
  • Benin
  • Burkina Faso
  • Cameroon
  • Chad
  • Congo
  • Côte d'Ivoire
  • Gabon
  • Gambia
  • Ghana
  • Guinea
  • Kenya
  • Liberia
  • Madagascar
  • Mali
  • Mauritania
  • Niger
  • Nigeria
  • Senegal
  • Sierra Leone
  • Togo
  • Uganda
  • Zambia


Retail Audit & Media Monitoring

Media Monitoring

Retail Audit

  • Benin
  • Chad
  • Gabon
  • Guinea
  • Madagascar
  • Niger
  • Sierra Leone
  • Burkina Faso
  • Congo
  • Gambia
  • Kenya
  • Mali
  • Nigeria
  • Togo
  • Zambia
  • Cameroon
  • Côte d'Ivoire
  • Ghana
  • Liberia
  • Mauritania
  • Senegal
  • Uganda